ABOUT ME
I am currently working and constantly learning in the creative field, more specifically in Creative Branding & Event. If you want to know more about me, take a look at my portfolio page. They show my thinking, aesthetic taste and strategic orientation in the most complete and objective way. Finally and most importantly, contact me if you really think it is suitable, we will meet and talk more…
Especially in recent years, I have worked and learned in Activation and Event Online campaigns, creating many values and good results. Hopefully, those things will contribute to my future development steps at your company.
EXPERIENCE
CREATIVE MANAGER
Supercluster Entertainment
10.2022 - PRESENT
Build and develop overall Marketing strategy
● Research the market and competitors (apps). Deploy events,features and activities (Game, PK, Livevote to attract users, limit risks from competitors’ campaigns at the same time.
● Online: Analyze app user data and identify insights for social channels. Implement online marketing strategies, allocate Ads budget ($1k/month) to multiple channels to optimize efficiency.
● Offline: Create detailed marketing plans and manage budgets for Offline Marketing campaigns: Gala 2022, Gala 2023, Step of Hope, Dalat Agency Kick-off.
Identify, position and develop brands
● Building brand orientation when starting branding in Vietnam market (2022): Healthy entertainment app, friendly 3D interface and Mascot and prominent internal media representatives.
● Coordinate with suppliers and factories to carry out brand recognition strategies through branding and marketing products at the same time, creating a large enough amount of traffic to bring effective communication.
● Develop and enhance brand value through branding campaigns, story building and TVC production (Mico Si Me, Super Hero,…) in each stage combined with identifying user trends according to insights analyzed to improve brand recall.
● Image management, design and media crisis handling. Ensure consistency and pioneering differentiators to highlight products and brands, and coordinate with Ops to resolve communication conflicts.
Resource management
● Internal team includes: 1 Social Mkt, 1 Offline Mkt, 3 Designer & Video Editor, 1 Event Content Creation
● Directly recruit and train 80% of the team’s staff with the support of Senior Management.
● Coordinate with relevant departments and divisions to ensure theimplementation of a series of effective Marketing campaigns. Inaddition, the Gala 2022 campaign mobilized about 700 Buddhists (women) for communication activities in Hanoi and Ho Chi Minh City (October 2022).
Connect media and partners
● Building and contacting network system of Idol Management Agency on a large scale. Control communication activities related to the app from Agencies.
● Connect potential Users and partners through joint activities, proactively and coordinate with Ops to build rules on resolving issues from key Users
EVENT MARKETING & DESIGN
Supercluster Entertainment
04.2022 - 10.2022
● Responsible for designing visuals for all events and campaigns at MICO Vietnam.
● Assisted in the operational execution of in-app events, ensuring smooth user experience and engagement.
● Participated in the production of music videos, training videos, plush toys, blind boxes, and more.
● Created event content and developed interactive in-app games for user engagement.
● Designed user interfaces for in-app events and visuals for online campaigns.
● Managed visuals for fanpages and social marketing campaigns.
● Handled design requests from various teams, ensuring timely execution according to project timelines.
BRAND ADMINISTRATOR
janoschka - APE Vietnam
10.2019 - 10.2022
● Design packaging, communication products on Adobe Illustrator and Photoshop software, …
● Quality management of brand color data for packaging products of Kimberly Clark Corporation (Kotex, Huggies, Unilever, …).
● Monitor the design process of packaging and communication products for the marketing department and graphics department
● Content management on Kotex and Huggies product chains
● Control color data for the graphics department.
● Analyze color data and quality indexes obtained using GMG software and Excel files.
● Fix problems related to materials and colors such as density, lightness, L-A-B, …
● Propose production direction and available products thanks to analytical data from testform
EDUCATION
Graduate in - Media Printing Technology
Graphic Art and Media/ HCMC University of Technology and Education
My major is related to printing and packaging. It includes graphic design and production management. The in-depth study of design and production of packaging, labels and other industrial products gives me a big advantage over design majors that are more artistic.
studying Master of Business Administration
specializing in Brand Marketing/ HCMC University of Economics and Finance
I am studying for a master’s degree in Business Administration with a major in Marketing. Although I have just started taking the first courses, my previous practical knowledge and proactive learning process have helped me a lot in my work.
SKILLS
Office Tools
Word, Excel (related to statistics and data control), PowerPoint, Power BI, SQL
Design Software
(Adobe) Illustrator, Photoshop, Indesign, After Effect, Premiere, XD, Acrobat DC
AI Tools
Chat GPT, Gemini for Marketing purposes, Midjourney for Gaming