MY OFFERINGS
GRAPHIC design KNOWLEDGE
My journey began as a Graphic Designer, where I gained valuable experience in creating offline products such as labels, packaging, and point-of-sale materials (POSM). Over time, I have honed my skills in crafting visually appealing and effective designs that meet the needs of various brands.
Additionally, while working independently at an entertainment company, I had the opportunity to delve into online products and communication campaigns. This experience allowed me to not only refine my design abilities but also develop a strong product-oriented mindset. I learned how to align design strategies with business goals and audience engagement, ensuring that each project I worked on was both aesthetically pleasing and impactful.
Through these diverse experiences, I have grown into a well-rounded designer, capable of bridging the gap between creative vision and practical application, and I’m excited to continue evolving in this dynamic field.”
BRANDING
Speaking of branding, my opportunity to work at APE Vietnam has deepened my understanding of international standards and aesthetic sensibilities in packaging design. At Mico, where our products were newly introduced to the Vietnamese market, enhancing brand recognition was a top priority.
With a small initial workforce, we faced both challenges and opportunities that allowed me to take on various projects. I had the chance to design the Mico Vietnam office in 2023, foster a strong corporate culture among our employees and partners, and create a range of branded products, including plush toys, Blinbox, packaging, scented candles, and online products like Mini Card and Enter Effect.
Additionally, I organized numerous online (in-app events) and offline (brand activation) events. Thanks to the support and unity of our entire team, Mico has risen to become one of the top three most popular livestreaming apps in Vietnam.
Marketing MINDSET and Experience
I joined Mico as a member of the Marketing team, which initially had only two members, with the responsibility of designing communication materials. After my direct supervisor left the company, I stepped up as the Creative Manager, overseeing the entire Marketing department and eventually leading the design team as well. This presented both a significant challenge and a valuable opportunity for my growth.
From this point on, I was given the chance to organize a series of diverse marketing events and ongoing online campaigns. While the results varied—sometimes exceeding expectations and other times falling short—the experiences I gained were invaluable. They provided me with numerous opportunities to refine my skills in orientation, insight identification, user behavior analysis through app data, planning, team management, and creative thinking.
These experiences have continuously nurtured my professional development and equipped me with the tools to thrive in this dynamic field.
CREATIVE THINKING
When it comes to creative thinking, it has been a constant companion throughout my journey over the years. My ability to innovate, design, and develop various products, along with achieving success in a company, does not solely define me as a successful creative individual; rather, it reinforces my confidence in my personal growth.
I genuinely enjoy my work and consistently find myself brimming with ideas and solutions that bring me joy every day. In light of all this, I hope you can appreciate the full spectrum of my achievements, both the positive and the negative, to provide an objective evaluation. I look forward to discovering kindred spirits who share similar passions and ideals, as I believe that such connections can lead to even greater collaboration and inspiration.
My Orientation
Orientation for the next 3 years
Regarding Work:
Seek opportunities and engage in roles related to CREATIVE STRATEGY at various agencies.
Enhance my thinking and approach to developing projects in Branding, Activation, and Marketing Communication, tailored to the specific agency I join. I prioritize Creative Agencies whose design styles and philosophies align with my own.
Develop management skills and resource allocation strategies, improving my ability to identify and effectively address challenges.
Find a mentor (Director) to accelerate my learning and personal development.
Regarding Education:
Complete a master’s program.
Improve language skills.
Enroll in additional training and development programs.
Explore tools relevant to my work (Autodesk 3ds Max, Blender, AI Tools, etc.).
